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Fokussiertes Kundenportfoliomanagement im Retail Banking mit Customer Lifetime Value (CLV)

Crossref DOI link: https://doi.org/10.1007/978-3-658-48463-7_4

Published Online: 2025-11-21

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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