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When Ads Appear Personal, Do Products Have to Follow?—How Highly Personalized Ads Influence Product Customization Expectations

Crossref DOI link: https://doi.org/10.1007/978-3-658-51635-2_5

Published Online: 2026-06-05

Published Print: 2026

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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