Applications of CRM in B2B and B2C Scenarios Part II
Crossref DOI link: https://doi.org/10.1007/978-3-662-55381-7_17
Published Online: 2018-04-17
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kumar, V.
Reinartz, Werner
License valid from 2018-01-01