Crossmark

Brand Purchase Funnel

Crossref DOI link: https://doi.org/10.1007/978-3-662-62837-9_19

Published Online: 2021-05-04

Published Print: 2021

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Burmann, Christoph

Fink, Tanja

Dierks, Alexander
License Information

Text and Data Mining valid from 2021-01-01

Version of Record valid from 2021-01-01
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Chapter History

First Online: 4 May 2021