What is, What Does a Cybernetic Brand Management Want?
Crossref DOI link: https://doi.org/10.1007/978-3-662-65958-8_1
Published Online: 2022-08-12
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Errichiello, Oliver
Wernke, Marius
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 12 August 2022