Experiential Marketing as a Moderating Effect on Exhibitor Performance at International Tourism Trade Shows
Crossref DOI link: https://doi.org/10.1007/978-981-10-7068-6_3
Published Online: 2020-02-12
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Alias, Zauyani Zainal Mohamed
Othman, Nor’ain
Text and Data Mining valid from 2020-01-01
Chapter History
First Online: 12 February 2020