Facing the Rising Consumer Sophistication: Identifying the Factors that Influence Chinese Consumers’ Intention to Purchase Customized Apparel
Crossref DOI link: https://doi.org/10.1007/978-981-10-8429-4_1
Published Online: 2018-03-10
Published Print: 2018
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lang, Chunmin
Zhang, Ruirui
Zhao, Li
License valid from 2018-01-01