Road to Growth: House of Brands, Branded House, or House Blend
Crossref DOI link: https://doi.org/10.1007/978-981-13-1399-8_2
Published Online: 2018-09-05
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Raval, Nikhil
Srinivasan, Ajay
License valid from 2018-09-05
