To Analyze the Impact of Spokesperson Used in Cosmetic Advertisements for Trust Building of the Indian Customers Buying Intention
Crossref DOI link: https://doi.org/10.1007/978-981-13-5977-4_50
Published Online: 2019-01-09
Published Print: 2019
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jadhav, Sushmita
Kataria, Rushab
Bisoyi, Dandeswar
Text and Data Mining valid from 2019-01-01