Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach
Crossref DOI link: https://doi.org/10.1007/978-981-15-0035-0_51
Published Online: 2019-11-28
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kaul, Arshia
Aggarwal, Sugandha
Jha, P. C.
Text and Data Mining valid from 2019-11-28
Chapter History
First Online: 28 November 2019