The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten
Crossref DOI link: https://doi.org/10.1007/978-981-15-1564-4_20
Published Online: 2019-11-29
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
dos Santos, José Paulo Marques
Ferreira, Hugo
Reis, Joaquim
Prata, Diana
Simões, Sofia Pereira
Borges, Inês Drummond
Text and Data Mining valid from 2019-11-29
Chapter History
First Online: 29 November 2019