Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?
Crossref DOI link: https://doi.org/10.1007/978-981-15-1564-4_32
Published Online: 2019-11-29
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cayolla, Ricardo
Loureiro, Sandra
Reis, José Luís
Text and Data Mining valid from 2019-11-29
Chapter History
First Online: 29 November 2019