The Influence of YouTubers in Consumer Behavior
Crossref DOI link: https://doi.org/10.1007/978-981-15-1564-4_6
Published Online: 2019-11-29
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lopes, Isabel
Guarda, Teresa
Victor, José Avelino
Vázquez, Encarnación González
Text and Data Mining valid from 2019-11-29
Chapter History
First Online: 29 November 2019