A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era
Crossref DOI link: https://doi.org/10.1007/978-981-15-9724-4_10
Published Online: 2021-02-07
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rishi, Bikramjit
Kuthuru, Neha Reddy
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 7 February 2021