Deciphering Consumer Behavior Through Emotions Using Neuromarketing
Crossref DOI link: https://doi.org/10.1007/978-981-16-2377-6_53
Published Online: 2021-09-24
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Casas-Frausto, Alma
Márquez, Bogart Yail
Jiménez, Samantha
Alanís, Arnulfo
Text and Data Mining valid from 2021-09-24
Version of Record valid from 2021-09-24
Chapter History
First Online: 24 September 2021