Crossmark

The Role Neuromarketing Emotion as Key to Defining Consumer Behavior

Crossref DOI link: https://doi.org/10.1007/978-981-16-2994-5_32

Published Online: 2021-06-08

Published Print: 2021

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Casas-Frausto, Alma

Yail Márquez, Bogart

Gutiérrez, Rosana

Sergio Magdaleno-Palencia, José
License Information

Text and Data Mining valid from 2021-01-01

Version of Record valid from 2021-01-01
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Chapter History

First Online: 8 June 2021