Reinventing the Wheel of Marketing: Assessing the Impact of Artificial Intelligence (AI) on Digital Marketing and Consumer Buying Behavior
Crossref DOI link: https://doi.org/10.1007/978-981-16-4258-6_101
Published Online: 2022-01-04
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wang, Yumin
Wang, Hailing
Text and Data Mining valid from 2022-01-01
Version of Record valid from 2022-01-01
Chapter History
First Online: 4 January 2022