Social Media: The Dark Horse of Market in Consumer Decision Journey
Crossref DOI link: https://doi.org/10.1007/978-981-16-4729-1_16
Published Online: 2021-10-11
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dhaulta, Nipun
Aggarwal, Sakshi
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 11 October 2021