Sustainable Entrepreneurship and Marketing Strategy: Exploring the Consumer “Attitude–Behavioural Intention” Gap in the Sport Sponsorship Context
Crossref DOI link: https://doi.org/10.1007/978-981-16-4795-6_5
Published Online: 2021-11-27
Published Print: 2022
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Konstantinos, Koronios
Lazaros, Ntasis
Panagiotis, Dimitropoulos
Ratten, Vanessa
Text and Data Mining valid from 2021-11-27
Version of Record valid from 2021-11-27
Chapter History
First Online: 27 November 2021