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Estimating Customers’ Profitability: Influence of RFM Attributes, Web Metrics and Product Data

Crossref DOI link: https://doi.org/10.1007/978-981-16-9268-0_24

Published Online: 2022-03-30

Published Print: 2022

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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