Consumer Behaviour on Digital Marketing Platforms—Specifically in Terms of Consumer Loyalty Using Machine Learning
Crossref DOI link: https://doi.org/10.1007/978-981-19-0108-9_40
Published Online: 2022-06-27
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sriram, V. P.
Shaikh, Asmat Ara
Sumana, B. K.
Kumar, Anuj
Dhiman, Viney
Naved, Mohd
Text and Data Mining valid from 2022-06-27
Version of Record valid from 2022-06-27
Chapter History
First Online: 27 June 2022