Consumer Profile and Behavior in Specific Marketing Contexts: A Study on Luxury Brands
Crossref DOI link: https://doi.org/10.1007/978-981-19-9099-1_25
Published Online: 2023-05-12
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barbosa, Rosa
Sousa, Bruno https://orcid.org/0000-0002-8588-2422
Malheiro, Alexandra https://orcid.org/0000-0001-7861-7930
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 12 May 2023