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Coolhunting Canvas: A Pedagogical Toolkit to Support Trendspotting and Sociocultural Innovation in Marketing

Crossref DOI link: https://doi.org/10.1007/978-981-19-9099-1_4

Published Online: 2023-05-12

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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