Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
Crossref DOI link: https://doi.org/10.1007/978-981-19-9099-1_47
Published Online: 2023-05-12
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Torres, Ana http://orcid.org/0000-0002-0621-956X
Pilar, Pedro
Santos, José Duarte
Pereira, Inês Veiga
Pires, Paulo Botelho
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 12 May 2023