Evaluating Effectiveness of AMFI Campaigns: A Study Based on AIDA Model
Crossref DOI link: https://doi.org/10.1007/978-981-32-9515-5_70
Published Online: 2019-10-17
Published Print: 2020
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kulkarni, Medha
Attal, Gurpreet
Vasundekar, Vaibhav
Text and Data Mining valid from 2019-10-17
Chapter History
First Online: 17 October 2019