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How Global Brands Create Firm Value: Revisiting Steenkamp’s 4V Model and COMET Dimension

Crossref DOI link: https://doi.org/10.1007/978-981-33-4183-8_20

Published Online: 2021-03-10

Published Print: 2021

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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