Influencer Marketing: How Social Presence Affects Followers’ Intentions
Crossref DOI link: https://doi.org/10.1007/978-981-33-4183-8_37
Published Online: 2021-03-10
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barta, Sergio
Flavián, Marta
Gurrea, Raquel
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 10 March 2021