Now You See Me: A Quantitative Study on the Effects of Ad Blocker Usage on Users’ Brand Perception
Crossref DOI link: https://doi.org/10.1007/978-981-33-4183-8_56
Published Online: 2021-03-10
Published Print: 2021
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stallone, Valerio
Rozumowski, Anna
Pelka, Amelie
Reisig, Dominik
Pankratz, Claire
Text and Data Mining valid from 2021-01-01
Version of Record valid from 2021-01-01
Chapter History
First Online: 10 March 2021