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Authors
Abreu, David Anjos https://orcid.org/0009-0002-4270-0155
Silva, Margarida Lima https://orcid.org/0009-0005-7395-3915
Neves, Joana https://orcid.org/0000-0001-9675-5683
Bacalhau, Lara Mendes https://orcid.org/0000-0001-9674-4167
Santos, Vasco https://orcid.org/0000-0002-3535-9377
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Chapter History
First Online: 14 June 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Ponta Delgada
Conference Country: Portugal
Conference Year: 2024
Conference Start Date: 5 December 2024
Conference End Date: 7 December 2024
Conference Number: 6
Conference ID: icmatktech2024
Conference URL: https://icmarktech.org/
