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Authors
Fontes, Ruta https://orcid.org/0000-0001-8697-1323
da Costa, Rui Augusto https://orcid.org/0000-0002-4044-0030
Martins, Márcio https://orcid.org/0000-0003-3343-3155
Carvalho, Aida https://orcid.org/0000-0001-8997-9195
Correia, Ricardo https://orcid.org/0000-0002-0132-4002
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Chapter History
First Online: 14 June 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Ponta Delgada
Conference Country: Portugal
Conference Year: 2024
Conference Start Date: 5 December 2024
Conference End Date: 7 December 2024
Conference Number: 6
Conference ID: icmatktech2024
Conference URL: https://icmarktech.org/
