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Authors
Pires, Andreia https://orcid.org/0009-0007-6043-0597
Brandão, Amélia https://orcid.org/0000-0003-2751-7272
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Chapter History
First Online: 14 June 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Ponta Delgada
Conference Country: Portugal
Conference Year: 2024
Conference Start Date: 5 December 2024
Conference End Date: 7 December 2024
Conference Number: 6
Conference ID: icmatktech2024
Conference URL: https://icmarktech.org/
