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Authors
Gutierrez-Aguilar, O. https://orcid.org/0000-0002-6657-7529
Yáñez-Prado, A. https://orcid.org/0009-0001-1796-3220
Urbina-Zevallos, I. https://orcid.org/0000-0002-2916-2957
Peñafiel-Suárez, G. https://orcid.org/0009-0002-1261-7799
Cortez-Rojas, S. https://orcid.org/0009-0003-0817-6107
Chicana-Huanca, S. https://orcid.org/0000-0002-9676-1386
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Chapter History
First Online: 1 June 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Ponta Delgada
Conference Country: Portugal
Conference Year: 2024
Conference Start Date: 5 December 2024
Conference End Date: 7 December 2024
Conference Number: 6
Conference ID: icmatktech2024
Conference URL: https://icmarktech.org/
