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A Study on Impact of Social Media Influencers on Impulse Buying of Branded Cosmetic Products in India

Crossref DOI link: https://doi.org/10.1007/978-981-96-4104-8_16

Published Online: 2025-06-15

Published Print: 2025

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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