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Authors
Fernandez, Carla https://orcid.org/0000-0002-7246-1901
Leon, Marcelo https://orcid.org/0000-0001-6303-6615
Alvarez, Jorge https://orcid.org/0009-0007-2017-0022
Arevalo, Ricardo https://orcid.org/0009-0005-6990-8476
Fernandez-Solis, Mario https://orcid.org/0009-0001-9648-3670
Fernandez-Ronquillo, Mario https://orcid.org/0000-0002-3630-102X
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Chapter History
First Online: 4 June 2024
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Prague
Conference Country: Czech Republic
Conference Year: 2023
Conference Start Date: 30 November 2023
Conference End Date: 2 December 2023
Conference ID: icmatktech2023
Conference URL: http://www.icmarktech.org/index.php/en/
