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Authors
Salazar, Maria Fernanda Bernal https://orcid.org/0000-0002-6069-082X
Baraibar-Diez, Elisa https://orcid.org/0000-0003-4677-3255
Agudo, Jesús Collado https://orcid.org/0000-0002-4152-4439
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Chapter History
First Online: 4 June 2024
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Prague
Conference Country: Czech Republic
Conference Year: 2023
Conference Start Date: 30 November 2023
Conference End Date: 2 December 2023
Conference ID: icmatktech2023
Conference URL: http://www.icmarktech.org/index.php/en/
