Value and Challenges of an Integrated Course on Digital Marketing and Big Data: A Focus Group Study
Crossref DOI link: https://doi.org/10.1007/978-981-97-2171-9_5
Published Online: 2024-04-28
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lee, Ka-wai
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 28 April 2024