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Authors
Carreira, Rui https://orcid.org/0000-0001-8071-3411
Campolargo, Margarida https://orcid.org/0000-0003-3839-9697
Gemein, Olaf-Gerd https://orcid.org/0000-0003-3561-6772
Mulquin, Michael
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Chapter History
First Online: 13 March 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Prague
Conference Country: Czech Republic
Conference Year: 2023
Conference Start Date: 30 November 2023
Conference End Date: 2 December 2023
Conference ID: icmatktech2023
Conference URL: http://www.icmarktech.org/index.php/en/
