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Authors
Oliveira, Luís Fernandes https://orcid.org/0009-0009-8390-7938
Rodrigues, Pedro Cardoso https://orcid.org/0009-0008-0684-5158
Bacalhau, Lara Mendes https://orcid.org/0000-0001-9674-4167
Santos, Vasco https://orcid.org/0000-0002-3535-9377
Sousa, Bruno Barbosa https://orcid.org/0000-0002-8588-2422
Simões, João Tomaz https://orcid.org/0000-0003-3923-5555
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Chapter History
First Online: 13 March 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Prague
Conference Country: Czech Republic
Conference Year: 2023
Conference Start Date: 30 November 2023
Conference End Date: 2 December 2023
Conference ID: icmatktech2023
Conference URL: http://www.icmarktech.org/index.php/en/
