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Authors
Novák, Richard https://orcid.org/0000-0002-3199-8040
Pavlíček, Antonín https://orcid.org/0000-0002-1230-5982
Korčák, Jiří
Sigmund, Tomáš
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Chapter History
First Online: 13 March 2025
Conference Information
Conference Acronym: ICMarkTech
Conference Name: International Conference on Marketing and Technologies
Conference City: Prague
Conference Country: Czech Republic
Conference Year: 2023
Conference Start Date: 30 November 2023
Conference End Date: 2 December 2023
Conference ID: icmatktech2023
Conference URL: http://www.icmarktech.org/index.php/en/
