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The Examination of Customer Relationship Building from an Entrepreneurial Perspective: The Cases of Chinese Taobao Pure-Play E-Retailers

Crossref DOI link: https://doi.org/10.1007/978-981-97-5404-5_12

Published Online: 2024-10-15

Published Print: 2024

Update policy: https://doi.org/10.1007/springer_crossmark_policy