The Responsible Marketing Mix: Aligning the 4Ps with Sustainability Dimensions
Crossref DOI link: https://doi.org/10.1007/978-981-97-5548-6_4
Published Online: 2024-11-28
Published Print: 2024
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kerem, Katri https://orcid.org/0000-0002-6913-7537
Text and Data Mining valid from 2024-01-01
Version of Record valid from 2024-01-01
Chapter History
First Online: 28 November 2024