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Understanding the Impact of Low Personalization on Customers’ Prior Negative Experience with Virtual Conversational Agents: A Conceptual Framework

Crossref DOI link: https://doi.org/10.1007/978-981-99-1545-3_7

Published Online: 2023-05-27

Published Print: 2023

Update policy: https://doi.org/10.1007/springer_crossmark_policy