The Future of Transmedia Brand Storytelling and a Model for Practice
Crossref DOI link: https://doi.org/10.1007/978-981-99-4001-1_12
Published Online: 2023-10-04
Published Print: 2023
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sutherland, Karen E.
Barker, Richie
Text and Data Mining valid from 2023-01-01
Version of Record valid from 2023-01-01
Chapter History
First Online: 4 October 2023