Verankerung von Markenwerten im Produktdesign
Crossref DOI link: https://doi.org/10.1007/BF03372847
Published Online: 2016-08-12
Published Print: 2011-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Landwehr, Jan R.
Stadler, Rupert
Herrmann, Andreas
Wentzel, Daniel
Labonte, Christian