Patterns of Reinforcement and the Essential Value of Brands: II. Evaluation of a Model of Consumer Choice
Crossref DOI link: https://doi.org/10.1007/BF03395809
Published Online: 2017-05-29
Published Print: 2012-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yan, Ji
Foxall, Gordon R.
Doyle, John R.