Game advertising: a conceptual framework and exploration of advertising prevalence
Crossref DOI link: https://doi.org/10.1007/BF03395948
Published Online: 2014-04-15
Published Print: 2014-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Williamson Smith, Martin
Sun, Wei
Sutherland, John
Mackie, Bobby