Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models
Crossref DOI link: https://doi.org/10.1007/BF03396744
Published Online: 2017-11-09
Published Print: 2007-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schindler, Marion
Baumgartner, Bernhard
Hruschka, Harald