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Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions

Crossref DOI link: https://doi.org/10.1007/BF03396922

Published Online: 2017-11-10

Published Print: 2015-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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