Relating eWOM Motives to eWOM Channel Choice — Why Do We Post Where We Do?
Crossref DOI link: https://doi.org/10.1007/BF03396927
Published Online: 2017-11-10
Published Print: 2015-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kreis, Henning
Gottschalk, Sabrina A.