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Article History

Received: 24 September 2017

Accepted: 5 February 2018

First Online: 16 March 2018

Duality of interest

: Applied Economics and Health Research received a grant from the Danish Diabetes Association to conduct the analysis. The Danish Diabetes Association has not had any access to data, analyses or conclusions from this paper. AS reports receiving lecture fees for providing continuing medical education to GPs. SJG is a National Institute of Health Research (NIHR) Senior Investigator and member of the NIHR School for Primary Care Research. SJG receives an honorarium and reimbursement of travel expenses from Eli Lilly associated with membership of an independent data-monitoring committee for a randomised trial of a medication to lower glucose levels. SJG also received an honorarium from Janssen for speaking at an educational meeting in 2015. TL holds shares in Novo Nordisk A/S. TL reports receiving fees for lecturing for Danish GPs and attending two international board meetings for Astra Zeneca on early detection and treatment of diabetes within the last 2 years. RKS is supported by the Health Foundation’s grant to the University of Cambridge for The Healthcare Improvement Studies (THIS) Institute. RKS was previously supported by the Aarhus Institute of Advanced Studies and the Danish Diabetes Academy under a visiting professorship to complete part of this work. The Danish Diabetes Academy is funded by the Novo Nordisk Foundation.